Our Story

Developed with experts, designed for kids. 

As a mom of two girls, I was amazed at how early my daughters became interested in things. From sequin t-shirts, to little purses and costume jewelry - they wanted all of the sparkly accessories! 
 

It was fun to watch them dress-up and express themselves, but I saw how quickly these physical adornments led to them focusing on and being praised for purely what was on the outside. I wanted something more for them. 

I wanted something they would love to wear that would bring out their inner beauty and help them to focus more on what’s on the inside. I knew from my own jewelry collection how a special necklace or accessory can be so much more than a physical thing. The things we carry with us become physical reminders of what is most important and what we want to focus on.    

As I looked for more meaningful options for my daughters, I was left disappointed… and so PowerUp Gems was born.  

PowerUp Gems is a magically designed accessory and daily routine that inspires and empowers kids to connect with and practice life’s most important social and emotional skills. 

 Developed in partnership with social and emotional learning experts, PowerUp Gems takes research-based understanding of things like ‘kindness’ and ‘perseverance’ and brings them to kids in a magically engaging way...

Designed around the PowerUp Pendant and interchangeable PowerUp Gems, our daily routine empowers kids to identify and practice their ‘inner powers’. By meeting kids where they are, PowerUp Gems helps them understand core social and emotional skills not as external concepts, but as internal strengths - building emotionally self-aware and confident kids with the power to change the world! 

Thank you for joining the PowerUp Gems community and I can't wait to go on this journey with you!

- Mollie